Do you work in the media business?
Do you want to enrich your customer's value of your online services?
Do you want to increase your customer's loyalty?
Prediction Markets can be used for different classes of events in politics, business or sport where a final result is to be predicted. Examples include
Bind your audience – crossmedia
Make sports more exciting for your audience
Monitor future trends in real time
Prediction Markets combine the attractiveness of a game with fundamental economic principles in order to provide added value for the media industry:
- They offer web site visitors - the media's consumers - entertainment through a competitive, challenging game and
- They produce high-quality predictions which can be used either online or offline
Web site visitors can trade virtual shares on an electronic stock market, and by doing so communicate their individual estimations on the event's outcome. The market then aggregates the individual opinions into a single number - for instance the percentage of votes a candidate will obtain - thereby delivering a precise forecast.